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With the passage of time, as internet became more popular among people, the use of ecards also increased. When the ecards were introduced in 1990s, they were not so popular, and also there weren't more options and varieties in ecards. Most people were used to buy paper cards to greet their friends and family members. But, then came Blue mountain cards in the ecard business and they changed the whole trend. The idea of sending online greeting cards looked reckless at that time when people were more used to send paper cards.